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Evaluating brand extensions, fit perceptions and post-extension brand image : does size matter?
Dall'Olmo Riley, Francesca; Hand, Chris; Guido, Francesca - In: Journal of marketing management : MM 30 (2014) 9/10, pp. 904-924
Persistent link: https://www.econbiz.de/10010411303
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Why do hypermarkets extend their brands to a growing number of products?
Hasliza Hassan; Muhammad Sabbir Rahman; Abu Bakar Sade - In: International journal of business excellence 17 (2019) 3, pp. 290-305
Persistent link: https://www.econbiz.de/10011997497
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Wahrnehmung und Beurteilung von Markentransfers : Erfolgsfaktoren für Transferprodukte und Markenimage
Günther, Stephan - 2002 - 1. Auflage
-beurteilung des Transferproduktes und des Markenimages. Stephan Günther stellt den aktuellen Forschungsstand zum Markentransfer …
Persistent link: https://www.econbiz.de/10001658268
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Consumer evaluation of brand extension : the Nigerian perspective
Oyeniyi, Omotayo - In: African journal of business and economic research : AJBER 5 (2010) 1, pp. 51-68
Persistent link: https://www.econbiz.de/10003987957
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Commentaries and reply to "Can brand extension signal product quality?" by Sridhar Moorthy
Wernerfelt, Birger; Keller, Kevin Lane - 2012
Moorthy (Moorthy S. (2012) Can brand extension signal product quality? Marketing Sci. 31(5):756-770) …
Persistent link: https://www.econbiz.de/10009724867
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Commentaries and reply to "can brand extension signal product quality?" by Sridhar Moorthy
Wernerfelt, Birger; Keller, Kevin Lane; Moorthy, Sridhar - In: Marketing science 31 (2012) 5, pp. 771-778
Persistent link: https://www.econbiz.de/10009665101
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Can brand extension signal product quality?
Moorthy, Sridhar - In: Marketing science 31 (2012) 5, pp. 756-770
Persistent link: https://www.econbiz.de/10009665103
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An experimental study on the effect of brand and brand extension on omission neglect
Lopes, Evandro Luiz; Silva, Dirceu da; Costa Hernandez, … - In: Journal of international consumer marketing 26 (2014) 3, pp. 201-216
Persistent link: https://www.econbiz.de/10010380445
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The effects of sub-brands and brand name structure on extension evaluation : an empirical study based on Chinese culture
Chen, Tong; Ma, Ke; Zheng, Chundong; Wang, Han - In: The journal of brand management : an international journal 22 (2015) 8, pp. 695-713
Persistent link: https://www.econbiz.de/10011399863
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Modelling consumer evaluation of brand extensions : empirical evidence from India
Kaur, Harleen; Pandit, Ajay - In: Vision : the journal of business perspective 19 (2015) 1, pp. 37-48
Persistent link: https://www.econbiz.de/10011343474