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Examining the role of big data and marketing analytics in SMEs innovation and competitive advantage : a knowledge integration perspective
Cadden, Trevor; Weerawardena, Jay; Cao, Guangming; … - In: Journal of business research : JBR 168 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014434828
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Linking business analytics to decision making effectiveness : a path model analysis
Cao, Guangming; Duan, Yanqing; Li, Gendao - In: IEEE transactions on engineering management : EM 62 (2015) 3, pp. 384-395
Persistent link: https://www.econbiz.de/10011338332
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A dynamic capability view of marketing analytics : evidence from UK firms
Cao, Guangming; Duan, Yanqing; El Banna, Alia - In: Industrial marketing management : the international … 76 (2019), pp. 72-83
Persistent link: https://www.econbiz.de/10011990727
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The impact of aligning business, IT, and marketing strategies on firm performance
Al-Surmi, Abdulrahman; Cao, Guangming; Duan, Yanqing - In: Industrial marketing management : the international … 84 (2020), pp. 39-49
Persistent link: https://www.econbiz.de/10012162452
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Retail analytics : store segmentation using rule-based purchasing behavior analysis
Bilgic, Emrah; Cakir, Ozgur; Kantardzic, Mehmed; Duan, … - In: The international review of retail, distribution and … 31 (2021) 4, pp. 457-480
Persistent link: https://www.econbiz.de/10012609706
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Understanding managers' attitudes and behavioral intentions towards using artificial intelligence for organizational decision-making
Cao, Guangming; Duan, Yanqing; Edwards, John S.; … - In: Technovation : the international journal of … 106 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10012873320
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Organizational culture, digital transformation, and product innovation
Cao, Guangming; Duan, Yanqing; Edwards, John S. - In: Information & management : the international journal of … 62 (2025) 4, pp. 1-14
Persistent link: https://www.econbiz.de/10015432826
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Understanding the impact of business analytics on innovation
Duan, Yanqing; Cao, Guangming; Edwards, John S. - In: European journal of operational research : EJOR 281 (2020) 3, pp. 673-686
Persistent link: https://www.econbiz.de/10012157407
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Identifying the configurational conditions for marketing analytics use in UK SMEs
Cao, Guangming; Duan, Yanqing; Tian, Na - In: Management Decision 59 (2021) 12, pp. 2952-2969
Purpose: While marketing analytics can be used to improve organizational decision-making and performance significantly, little research exists to examine how the configurations of multiple conditions affect marketing analytics use. This study draws on configuration theory to investigate...
Persistent link: https://www.econbiz.de/10012541580
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Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming; Weerawardena, Jay - In: Industrial marketing management : the international … 111 (2023), pp. 41-54
Persistent link: https://www.econbiz.de/10014368295