Vilkaitė-Vaitonė, Neringa - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 25 (2024) 2, pp. 593-602
of organizations have been engaging in greenwashing practices, which mislead customers about their environmental … concern about greenwashing, there is limited research on how it affects consumers' purchasing decisions. To address this gap …, we conducted a study to explore the effect of greenwashing perception on green purchase intention in the touristic …