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context of green consumption. The mediating effects of perceived greenwashing (PG), perceived value (PV) and expected moral … also has an indirect effect through perceived value and expected moral benefit. However, perceived greenwashing did not … expected moral benefit and perceived greenwashing for green home-in wear had a weaker negative effect on purchase intentions. …
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, Fashion and Apparel Industry -- Chapter 2: Modern Slavery and Clothing Retailing -- Chapter 3: Fashion Revolution in Italy: An … exploration of GenZ's approach to activism in the fast-fashion industry -- Chapter 4: Ethical Consumer Behavior: a systematic … review shown by the “Risacca” case study -- Chapter 5: Fashion and Sustainability: The Czech Republic Perspective -- Section …
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of organizations have been engaging in greenwashing practices, which mislead customers about their environmental … concern about greenwashing, there is limited research on how it affects consumers' purchasing decisions. To address this gap …, we conducted a study to explore the effect of greenwashing perception on green purchase intention in the touristic …
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