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Why do consumers buy NFTs?: Multi-path of attitude and the bandwagon effect

Lee, Won-jun; Cha, Moon-Kyung - In: Asia Pacific Journal of Marketing and Logistics 36 (2023) 6, pp. 1374-1392

Purpose The non-fungible token (NFT) market has been multiplying in recent years. NFTs are tokens stored on a blockchain network based on smart contract technology that can be used to represent ownership of digital assets and cannot be changed like-for-like. With NFTs, all recorded digital...

Persistent link: https://www.econbiz.de/10015340826

Extended model to explain customer attitude toward NFT and moderating effect of technology optimism

Lee, Won-Jun - In: China finance review international 14 (2024) 3, pp. 615-629

Persistent link: https://www.econbiz.de/10015323263

Emergence of ChatGPT and changes of marketing : early study of internet buzz on ChatGPT

Lee, Won-Jun - In: Journal of international trade & commerce 19 (2023) 2, pp. 19-32

Persistent link: https://www.econbiz.de/10015211565

The effect of personal and environmental characteristics on perceived feasibility and entrepreneurial intention

Lee, Won-Jun - In: Journal of international trade & commerce 13 (2017) 4, pp. 73-91

Persistent link: https://www.econbiz.de/10011799629

Evaluating perceived smartness of product from consumer's point of view : the concept and measurement

Lee, Won-Jun - In: Journal of Asian finance, economics and business : JAFEB 6 (2019) 1, pp. 149-158

Persistent link: https://www.econbiz.de/10012033719

The relationship between anti-consumption lifestyle and the trust triangle in a ride-sharing platform : a cross-cultural study of U.S. and Indian consumers

Lee, Hee-Jung; Cha, Moon-Kyung - In: International journal of consumer studies 46 (2022) 1, pp. 279-294

Persistent link: https://www.econbiz.de/10012808028

When people low in social class become a persuasive source of communication : social class of other donors and charitable donations

Cha, Moon-Kyung; Yi, Youjae; Lee, Jaehoon - In: Journal of business research : JBR 112 (2020), pp. 45-55

Persistent link: https://www.econbiz.de/10012230550

Does social trust always explain the active use of sharing-based programs? : a cross-national comparison of Indian and U.S. rideshare consumers

Cha, Moon-Kyung; Lee, Hee-Jung - In: Journal of retailing and consumer services 65 (2022), pp. 1-9

Persistent link: https://www.econbiz.de/10013169689

Factors affecting user acceptance for NFC mobile wallets in the U.S. and Korea

Shin, Seungjae; Lee, Won-Jun - In: Innovation & management review 18 (2021) 4, pp. 417-433

Purpose - The purpose of this paper is to identify the factors affecting user acceptance for NFC mobile wallets in both Korean and US markets. Design/methodology/approach - The proposed model extends the UTAUT2 model with new constructs of credibility (CR) and service smartness (SS). This study...

Persistent link: https://www.econbiz.de/10012670770

The Effect of Personal and Environmental Characteristics on Perceived Feasibility and Entrepreneurial Intention

Lee, Won-Jun - 2017

Entrepreneurship education has been considered one of the key solutions to strengthen the entrepreneurial attitudes. However, the elements that influence the individual’s determination to make a start-up are not well-defined. This study attempts to empirically examine the influence of both...

Persistent link: https://www.econbiz.de/10014119297