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Foreign languages in advertising: Theoretical implications for language-related IB research
Hornikx, Jos; van Meurs, Frank; Tenzer, Helene - In: Journal of International Business Studies 55 (2023) 2, pp. 270-279
Given the multilingual nature of global business, language influences international business (IB) in almost all areas …. IB scholars have studied the complex influence of language with manifold theoretical lenses, but have not systematically … array of linguistic theories with business perspectives: research on foreign languages in advertising. We review the …
Persistent link: https://www.econbiz.de/10015406704
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Kommunikation und Sprache in der Wirtschaftswerbung : ein Studienbuch
Eichler, Wolfgang - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10014005954
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Language and thought : linguistic relativity in social marketing communication
Goel, Manvi; Sharma, Vinay; Gupta, Omprakash K. - In: International journal of consumer studies 48 (2024) 3, pp. 1-16
Persistent link: https://www.econbiz.de/10014531722
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Language, media and economy in virtual and real life : new perspectives
Cotticelli-Kurras, Paola (ed.); Rizza, Alfredo (ed.) - 2018
Persistent link: https://www.econbiz.de/10011812692
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Foreign languages in advertising : linguistic and marketing perspectives
Hornikx, Jos; Meurs, Frank van - 2020
Persistent link: https://www.econbiz.de/10012167397
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FI-nance or FI-NANCE : how 100 experts pronounce the word
Chance, Don M. - In: Journal of financial education 45 (2019) 2, pp. 281-296
Persistent link: https://www.econbiz.de/10012654581
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Wisdom from words : the psychology of consumer language
Berger, Jonah; Packard, Grant - In: Consumer psychology review 6 (2023) 1, pp. 3-16
Persistent link: https://www.econbiz.de/10014239998
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The emergence and evolution of consumer language research
Packard, Grant; Berger, Jonah - In: Journal of consumer research : JCR ; an … 51 (2024) 1, pp. 42-51
Persistent link: https://www.econbiz.de/10014634419
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Linguistic barriers and bridges : constructing social capital in ethnically diverse low-skill workplaces
Thuesen, Frederik - In: Work, employment & society : a journal of the British … 31 (2017) 6, pp. 937-953
Persistent link: https://www.econbiz.de/10011848738
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The power of profanity : the meaning and impact of swear words in word of mouth
Lafreniere, Katherine C.; Moore, Sarah G.; Fisher, Robert J. - In: Journal of marketing research 59 (2022) 5, pp. 908-925
Persistent link: https://www.econbiz.de/10013389273