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The main goal of this research is to study the impact of uncertainty on export performance, from a resource … evaluation of export performance for the Portuguese pharmaceuticals sector (PPI), before and after a period of considerable … of marketing capabilities, innovation and networking resources in developing international businesses. …
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. As such, the objective of this paper is to study the impact of differentiation strategies on the export performance of … export performance of SMEs. To achieve this objective, an empirical study was conducted, based on a sample of 250 Mozambican … strategies positively impact the export performance of SMEs and that positional advantage mildly mediates the relationship …
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