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Consumer behaviour
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Jiang, Pingjun
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International journal of electronic business
3
International journal of internet marketing and advertising : IJIMA
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3
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2
Psychology & marketing
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ECONIS (ZBW)
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Consumer adoption of mobile internet services : an exploratory study
Jiang, Pingjun
- In:
Journal of promotion management : JPM
15
(
2009
)
3
,
pp. 418-454
Persistent link: https://www.econbiz.de/10003903812
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2
Country-of-manufacture labeling effect on product quality evaluations : a model incorporating consumers' attention
Jiang, Pingjun
-
2010
Persistent link: https://www.econbiz.de/10009424394
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3
The perceived fairness and efficiency of used car markets
Jiang, Pingjun
- In:
International journal of business performance management
10
(
2008
)
4
,
pp. 412-433
Persistent link: https://www.econbiz.de/10003765249
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4
Adopting mobile internet : a demographic and usage perspective
Jiang, Pingjun
- In:
International journal of electronic business
6
(
2008
)
3
,
pp. 232-260
Persistent link: https://www.econbiz.de/10003771638
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5
Exploring the price efficiency within automotive markets : an application of data envelopment analysis
Jiang, Pingjun
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
3
,
pp. 403-426
Persistent link: https://www.econbiz.de/10003847206
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6
Understanding the efficiency of keywords in search engine marketing : a comparison study using data envelopment analysis
Jiang, Pingjun
- In:
International journal of electronic business
14
(
2018
)
3
,
pp. 273-292
Persistent link: https://www.econbiz.de/10011989711
Saved in:
7
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
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8
Consumers' value perceptions of e-customization : a model incorporating information framing and product type
Jiang, Pingjun
;
Balasubramanian, Siva Kumar
;
Lambert, …
- In:
The journal of consumer marketing
31
(
2014
)
1
,
pp. 54-67
Persistent link: https://www.econbiz.de/10010253990
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9
Consumer knowledge and external pre-purchase information search : a meta-analysis of the evidence
Jiang, Pingjun
;
Rosenbloom, Bert
-
2013
Persistent link: https://www.econbiz.de/10010239553
Saved in:
10
An exploratory study of factors affecting consumer international online shopping behavior
Jiang, Pingjun
;
Jones, David B.
- In:
International journal of e-business research : an …
10
(
2014
)
2
,
pp. 45-60
Persistent link: https://www.econbiz.de/10010425637
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