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Engagement, interactivity, and diffusion of innovations : the case of social businesses

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CSR as organization-employee relationship management strategy : a case study of socially responsible information technology companies in India

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A dialectical approach to analyzing polyphonic discourses of corporate social responsibility

Dhanesh, Ganga S. - In: Communicating corporate social responsibility : …, (pp. 157-177). 2014

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Why corporate social responsibility? : an analysis of drivers of CSR in India

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Who cares about organizational purpose and corporate social responsibility, and how can organizations adapt? : a hypermodern perspective

Dhanesh, Ganga S. - In: Business horizons 63 (2020) 4, pp. 585-594

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Culture and crisis communication : Nestle India's Maggi noodles case

Dhanesh, Ganga S.; Sriramesh, Krishnamurthy - In: Journal of international management 24 (2018) 3, pp. 204-214

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Communicating corporate social responsibility (CSR) in the luxury industry : managing CSR-luxury paradox online through acceptance strategies of coexistence and convergence

Wong, Jia Yun; Dhanesh, Ganga S. - In: Management communication quarterly : an international … 31 (2017) 1, pp. 88-112

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Gender stereotypes in television advertising in the Middle East : time for marketers and advertisers to step up

Khalil, Ali; Dhanesh, Ganga S. - In: Business horizons 63 (2020) 5, pp. 671-679

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Facts over stories for involved publics : framing effects in csr messaging and the roles of issue involvement, message elaboration, affect, and skepticism

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A Dialectical Approach to Analyzing Polyphonic Discourses of Corporate Social Responsibility

Dhanesh, Ganga S. - In: Communicating corporate social responsibility : …, (pp. 157-177). 2014

Purpose This chapter proposes using a dialectical approach infused with elements of dialogism to analyze polyphonic discourses of corporate social responsibility (CSR) in order to create more nuanced understandings of the contradictions, oppositions, tensions, and complexities that characterize...

Persistent link: https://www.econbiz.de/10015368104