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Ad networks and consumer tracking

D'Annunzio, Anna; Russo, Antonio - In: Management science : journal of the Institute for … 66 (2020) 11, pp. 5040-5058

Persistent link: https://www.econbiz.de/10012390759

Advertising versus brokerage model for online trading platforms

Chen, Jianqing; Fan, Ming; Li, Mingzhi - In: Management information systems : mis quarterly 40 (2016) 3, pp. 575-596

Persistent link: https://www.econbiz.de/10011551068

Understanding the different pre and post peak adoption drivers in the process of Mobile Social Networking diffusion

Giovannetti, Emanuele; Hamoudia, Mohsen - 2018

The mobile provision of social networking services including integrated voice, pictures and music over IP lead to the success of companies such as Snapchat, Skype WhatsApp, Twitter or Spotify.. Understanding the rapid international diffusion of these companies' mobile integrated services,...

Persistent link: https://www.econbiz.de/10012013004

Schumpeterian competition and consumer networks : understanding concentration in the internet access market

Pereira, Marcelo de Carvalho - 2018

Persistent link: https://www.econbiz.de/10011880571

Online platform quality, discount, and advertising : a theoretical analysis

Poddar, Sangita; Banerjee, Tanmoyee; Banerjee, Swapnendu - In: IIMB management review 34 (2022) 1, pp. 68-82

Persistent link: https://www.econbiz.de/10014266981

Buyers' decisions in online social networks environment

Orzan, Gheorghe; Delcea, Camelia; Ioanas, Elisabeta; … - In: Journal of Eastern Europe research in business & … 2015 (2015), pp. 1-13

Persistent link: https://www.econbiz.de/10011503084

Optimal signaling of content accuracy : engagement vs. misinformation

Candogan, Ozan; Drakopoulos, Kimon - In: Operations research 68 (2020) 2, pp. 497-515

Persistent link: https://www.econbiz.de/10012213362

Dynamic budget allocation for social media advertising campaigns : optimization and learning

Luzon, Yossi; Pinchover, Rotem; Khmelnitsky, Eugene - In: European journal of operational research : EJOR 299 (2022) 1, pp. 223-234

Persistent link: https://www.econbiz.de/10013206971

Social media marketing : game theory and the emergence of collaboration

Anderson, Eric - 2010

Persistent link: https://www.econbiz.de/10008653457

Social Media Marketing : Game Theory and the Emergence of Collaboration

Anderson, Eric - 2010

Games -- Crowdsourcing and Schelling’s Theory of Self-Command -- Content Popularity and Spence’s Theory of Costly Signaling … driving force in contemporary marketing.The science of game theory provides the toolset for the marketer and the marketing … Cold-War geopolitical maneuvering, game theory illuminates the conflicting and overlapping interests of marketers and …

Persistent link: https://www.econbiz.de/10013522812