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Customer analytics in performance measurement and reporting systems
Bonacchi, Massimiliano; Perego, Paolo - In: Accounting horizons : a quarterly publication of the … 38 (2024) 4, pp. 1-29
Persistent link: https://www.econbiz.de/10015179788
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Do retailers benefit from deploying customer analytics
Germann, Frank; Lilien, Gary L.; Fiedler, Lars; Kraus, … - In: Journal of retailing 90 (2014) 4, pp. 587-593
Persistent link: https://www.econbiz.de/10010473261
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Effective customer selection for marketing campaigns based on net scores
Michel, René; Schnakenburg, Igor; Martens, Tobias von - In: Journal of research in interactive marketing : … 11 (2017) 1, pp. 2-15
Persistent link: https://www.econbiz.de/10011699233
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Fostering B2B sales with customer big data analytics
Hallikainen, Heli; Savimäki, Emma; Laukkanen, Tommi - In: Industrial marketing management : the international … 86 (2020), pp. 90-98
Persistent link: https://www.econbiz.de/10012212211
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Systemunterstützt individualisierte Kundenansprache in der Mehrkanalwelt der Finanzdienstleistungsbranche : Repräsentation der Einstellungen von Kunden in einem Kundenmodell
Buhl, Hans Ulrich; Fridgen, Michael; Volkert, Stefan - 2003
Persistent link: https://www.econbiz.de/10001793686
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Informationssysteme für analytisches Customer Relationship Management in Banken
Felden, Carsten - 2003
Persistent link: https://www.econbiz.de/10001745592
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Customer-Specific marketing on the internet on the basis of customer profiles
Buxel, Holger; Walsh, Gianfranco - In: Yearbook of marketing and consumer research 1 (2003), pp. 68-88
Persistent link: https://www.econbiz.de/10001947655
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Kundenindividuelles Marketing im Internet auf Basis von Customer Profiles
Buxel, Holger - In: Jahrbuch der Absatz- und Verbrauchsforschung 48 (2002) 1, pp. 4-27
Persistent link: https://www.econbiz.de/10001672019
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Prozesse des Analytischen CRM : Fallbeispiele aus der Finanzdienstleistungsbranche, Architekturvorschlag und Methodenelemente
Reichold, Annette - 2006
Persistent link: https://www.econbiz.de/10003313579
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Database marketing : analyzing and managing customers
Blattberg, Robert C.; Kim, Byung-Do; Neslin, Scott A. - 2008
Persistent link: https://www.econbiz.de/10003453087