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ECONIS (ZBW)
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From green advertising to greenwashing : content analysis of global corporations' green advertising on social media
Kwon, Kyeongwon
;
Lee, Jaejin
;
Wang, Cen
;
Diwanji, …
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 97-124
Persistent link: https://www.econbiz.de/10014450231
Saved in:
2
Fuzzy-set qualitative comparative analysis in consumer research : a systematic literature review
Diwanji, Vaibhav Shwetangbhai
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2767-2789
Persistent link: https://www.econbiz.de/10014427396
Saved in:
3
Green consumerism : a cross-cultural linguistic and sentiment analysis of sustainable consumption discourse on Twitter (X)
Diwanji, Vaibhav Shwetangbhai
;
Baines, Annalise Frances
; …
- In:
Journal of current issues and research in advertising
45
(
2024
)
4
,
pp. 476-505
Persistent link: https://www.econbiz.de/10015191747
Saved in:
4
Strategic partnerships with nonprofits in corporate social responsibility (CSR) : the mediating role of perceived altruism and organizational identification
Rim, Hyejoon
;
Yang, Sung-Un
;
Lee, Jaejin
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3213-3219
Persistent link: https://www.econbiz.de/10011514258
Saved in:
5
Making learning fun : an investigation of using a ludic simulation for middle school space science
Liu, Min
;
Horton, Lucas
;
Kang, Jina
;
Kimmons, Royce M.
; …
- In:
Transforming gaming and computer simulation …
,
(pp. 130-152)
.
2017
Persistent link: https://www.econbiz.de/10011634727
Saved in:
6
The efficacy of cause-related marketing within a social network : the effects of congruency, corporate credibility, familiarity of cause brands, and perceived altruistic motive
Kim, Jihye
;
Lee, Jaejin
;
Kim, Soojin
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 429-455
Persistent link: https://www.econbiz.de/10011849978
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7
The mediating effects of message agreement on millennials' response to advocacy advertising
Bravo, Olivia Stacie-Ann C.
;
Lee, Jaejin
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 856-873
Persistent link: https://www.econbiz.de/10012314023
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8
Evolution of corporate social responsibility : a content analysis of United States magazine advertising, 1980-2009
Lee, Jaejin
;
Rim, Hyejoon
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 555-577
Persistent link: https://www.econbiz.de/10011979115
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9
Can tailoring increase elaboration of health messages delivered via an adaptive educational site on adolescent sexual health and decision making?
Cortese, Juliann
;
Lustria, Mia Liza A.
- In:
Journal of the Association for Information Science & …
63
(
2012
)
8
,
pp. 1567-1580
Persistent link: https://www.econbiz.de/10011204750
Saved in:
10
Distributed knowledge in an online patient support community: Authority and discovery
Kazmer, Michelle M.
;
Lustria, Mia Liza A.
;
Cortese, Juliann
- In:
Journal of the Association for Information Science & …
65
(
2014
)
7
,
pp. 1319-1334
Persistent link: https://www.econbiz.de/10011204932
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