With the ubiquity of mobile devices and an increasing trend in extending real-world activities into the virtual, goal-directed platforms have experienced rising popularity as they provide individuals with enhanced capabilities for goal pursuit. Prior literature has demonstrated the important...

"This book provides relevant theoretical frameworks and the latest empirical research findings regarding Mobile Platforms, Design, and Apps for Social Commerce. It is a valuable resource on the strategic impact of mobile technologies in a wide range of applications and organizations in sectors...