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Importance of CRM strategy development for increasing competitiveness of Serbian enterprises

Stanković, Ljiljana; Đukić, Suzana; Popović, Ana - In: Proceedings of the 19th Annual Conference on Marketing …, (pp. 461-482). 2011

Persistent link: https://www.econbiz.de/10009502104

Enhancing an enterprises's innovation performance measurement system

Stanković, Ljiljana; Novićević, Blagoje; Đukić, Suzana - In: Facta Universitatis / Series economics and organization … 8 (2011) 4, pp. 331-343

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Designing corporate sustainability performance measurement system

Stanković, Ljiljana; Novićević, Blagoje; Đukić, Suzana - In: Facta Universitatis / Series economics and organization … 9 (2012) 4, pp. 417-427

Persistent link: https://www.econbiz.de/10010458771

Service quality as determinant of customer satisfaction

Đukić, Suzana; Kijevčanin, Velida - In: Facta Universitatis / Series economics and organization … 9 (2012) 3, pp. 311-325

Persistent link: https://www.econbiz.de/10010458779

Brand personality as a determinant of consumer loyalty of mobile phones and cars in the Republic of Serbia

Stanković, Jelena; Đukić, Suzana - In: Ekonomske teme 60 (2022) 4, pp. 513-531

Brands that have highly loyal consumers are in the function of the identity and image of their personality. The primary drivers of loyalty to such brands are the intangible characteristics of brands that have a certain symbolic meaning for consumers. In that sense, brands are in the function of...

Persistent link: https://www.econbiz.de/10014281937