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ECONIS (ZBW)
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Evaluating new products : a system, not an act
Crawford, C. Merle
- In:
Business horizons
29
(
1986
)
6
,
pp. 48-55
Persistent link: https://www.econbiz.de/10001029128
Saved in:
2
Strategies for new product developemnt
Crawford, Charles Merle
- In:
Business horizons
15
(
1972
)
6
,
pp. 49-58
Persistent link: https://www.econbiz.de/10002038697
Saved in:
3
Das Leitlinienkonzept in der Absatzplanung : übers
Crawford, C. M.
- In:
Marketingtheorie : verhaltensorientierte Erklärungen …
,
(pp. 254-269)
.
1972
Persistent link: https://www.econbiz.de/10002038664
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4
Key attributes of successful product development programs
Crawford, C. Merle
- In:
Rivista internazionale di scienze economiche e …
25
(
1978
)
5
,
pp. 397-412
Persistent link: https://www.econbiz.de/10002038658
Saved in:
5
Marketing research and the new product failure rate
Crawford, C. Merle
- In:
Journal of marketing
41
(
1977
)
2
,
pp. 51-61
Persistent link: https://www.econbiz.de/10002038669
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6
Needed : a new look at retailer horizontal cooperation
Crawford, C. Merle
- In:
Journal of retailing
46
(
1970
)
2
,
pp. 64-76, 87-88
Persistent link: https://www.econbiz.de/10002038676
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7
Product development : Today's most common mistakes
Crawford, C. Merle
- In:
University of Michigan business review
29
(
1977
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10002038683
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8
A shotgun marriage of mathematics and marketing?
Crawford, C. Merle
- In:
Business horizons
9
(
1966
)
2
,
pp. 37-48
Persistent link: https://www.econbiz.de/10002038693
Saved in:
9
The trajectory theory of goal-setting for products
Crawford, C. Merle
- In:
Analytical viewpoints in marketing management
,
(pp. 151-167)
.
1968
Persistent link: https://www.econbiz.de/10002038703
Saved in:
10
Strategies for new product development
Crawford, C. Merle
- In:
Business horizons
15
(
1972
)
6
,
pp. 49-58
Persistent link: https://www.econbiz.de/10003520631
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