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Das Leitlinienkonzept in der Absatzplanung : übers
Crawford, C. M. - In: Marketingtheorie : verhaltensorientierte Erklärungen …, (pp. 254-269). 1972
Persistent link: https://www.econbiz.de/10002038664
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New products management
Crawford, C. Merle - 1983
Persistent link: https://www.econbiz.de/10000053058
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New products management
Crawford, C. Merle - 1991 - 3. ed.
Persistent link: https://www.econbiz.de/10004100439
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Neuprodukt-Management
Crawford, C. Merle - 1992
Persistent link: https://www.econbiz.de/10004089936
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New products management
Crawford, C. Merle - 1983
Persistent link: https://www.econbiz.de/10004090112
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Key attributes of successful product development programs
Crawford, C. Merle - In: Rivista internazionale di scienze economiche e … 25 (1978) 5, pp. 397-412
Persistent link: https://www.econbiz.de/10002038658
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Marketing research and the new product failure rate
Crawford, C. Merle - In: Journal of marketing 41 (1977) 2, pp. 51-61
Persistent link: https://www.econbiz.de/10002038669
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Needed : a new look at retailer horizontal cooperation
Crawford, C. Merle - In: Journal of retailing 46 (1970) 2, pp. 64-76, 87-88
Persistent link: https://www.econbiz.de/10002038676
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Product development : Today's most common mistakes
Crawford, C. Merle - In: University of Michigan business review 29 (1977) 1, pp. 1-6
Persistent link: https://www.econbiz.de/10002038683
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A shotgun marriage of mathematics and marketing?
Crawford, C. Merle - In: Business horizons 9 (1966) 2, pp. 37-48
Persistent link: https://www.econbiz.de/10002038693