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"The equalizer" : measurement and explaining the impact of online communities on consumer markets
Hunter, Mark Lee; Soberman, David A. - 2010 - Rev. vers. of 2008/43/=B/MKT
Persistent link: https://www.econbiz.de/10003938087
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"The equalizer" : measuring and explaining the impact of online communities on consumer markets
Hunter, Mark Lee; Soberman, David A. - In: Corporate reputation review : an international journal 13 (2010/11) 4, pp. 225-247
Persistent link: https://www.econbiz.de/10008907364