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Most companies aim to identify different groups of attractive customers in order to offer them appropriate products and/or services. To do this, companies need market segmentation. There is, however, a problem with the standard methods employed in market segmentation. The static inductive...
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Most companies aim to identify different groups of attractive customers in order to offer them appropriate products and/or services. To do this, companies need market segmentation. There is, however, a problem with the standard methods employed in market segmentation. The static inductive...
Persistent link: https://www.econbiz.de/10011426489
The purpose of this paper is to analyse the online preference structures of consumers. Novel choice-based conjoint experiments are used and are administered online. A select group of high net worth online grocery shoppers are examined. Both qualitative and quantitative procedures are used to...
Persistent link: https://www.econbiz.de/10011426498
It has been frequently reported that a major problem of Internet business models is that they lack transaction profitability. The difficulty does not appear to be with the number of transactions (i.e. growth) but the problem of transaction profitability with low returns to online retailers. This...
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