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~subject:"Brand image"
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Brand image
Marktsegmentierung
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Market segmentation
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Australia
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Consumer behaviour
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Marktforschung
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Tourismusmarketing
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Voluntary work
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Ökotourismus
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Brand management
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Nonprofit organization
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moving estimates
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recursive estimates
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Destination management
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Destinationsmanagement
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Dolnicar, Sara
5
Grün, Bettina
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Randle, Melanie
2
Boksberger, Philipp
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Laesser, Christian
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Leisch, Friedrich
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International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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Competition or collaboration? : the effect of non-profit brand image on volunteer recruitment strategy
Randle, Melanie
;
Leisch, Friedrich
;
Dolnicar, Sara
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 689-704
Persistent link: https://www.econbiz.de/10010197486
Saved in:
2
"Pick aby" measures contaminate brand image studies
Dolnicar, Sara
;
Rossiter, John R.
;
Grün, Bettina
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
6
,
pp. 821-834
Persistent link: https://www.econbiz.de/10009688235
Saved in:
3
Validly measuring destination image in survey studies
Dolnicar, Sara
;
Grün, Bettina
- In:
Journal of travel research : a quarterly publication of …
52
(
2013
)
1
,
pp. 3-14
Persistent link: https://www.econbiz.de/10009749895
Saved in:
4
Including Don't know answer options in brand image surveys imporves data quality
Dolnicar, Sara
;
Grün, Bettina
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10010242934
Saved in:
5
Self-congruity theory : to what extent does it hold in tourism?
Boksberger, Philipp
;
Dolnicar, Sara
;
Laesser, Christian
; …
- In:
Journal of travel research : a quarterly publication of …
50
(
2010/11
)
4
,
pp. 454-464
Persistent link: https://www.econbiz.de/10009247526
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