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Required sample sizes for data-driven market segmentation analyses in tourism

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Using graphical statistics to better understand market segmentation solutions

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An investigation of tourists' patterns of obligation to protect the environment

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Market Segmentation Analysis : Understanding It, Doing It, and Making It Useful

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This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in...

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