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~isPartOf:"Marketing management : a quarterly business management publication of the American Marketing Association"
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Sultan, Fareena
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Marketing management : a quarterly business management publication of the American Marketing Association
The journal of product innovation management : an internat. publication of the Product Development & Management Association
86
The journal of product innovation management : an international publication of the Product Development & Management Association
29
The journal of business forecasting : methods & systems
11
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of Product Innovation Management
6
Journal of business research : JBR
6
Business horizons
5
R & D management
5
Report / Marketing Science Institute
5
Creativity and innovation management
4
International journal of business innovation and research
4
Journal of Business Research
4
Research technology management
4
The PDMA handbook of new product development
4
The journal of business & industrial marketing
4
Business Horizons
3
Encyclopedia of technology and innovation management
3
Marketing Letters
3
EBL-Schweitzer
2
International journal of technology marketing : IJTMkt
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Journal of Product & Brand Management
2
Journal of business logistics : JBL
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Journal of marketing theory and practice
2
Journal of the Academy of Marketing Science
2
Marketing Science
2
Marketing letters : a journal of research in marketing
2
Report / Marketing Science Institute / Marketing Science Institute
2
Research technology management : RTM
2
AMS review : official publication of the Academy of Marketing Science
1
British Journal of Management
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Ebrary online
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Entrepreneurship, theory and practice : ET & P
1
European Journal of Marketing
1
Handbook of business-to-business marketing
1
Handbook of global supply chain management
1
Harvard-Business-Manager : das Wissen der Besten
1
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1
IEEE transactions on engineering management : EM
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Industry and innovation
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TURNING MARKETING RESEARCH HIGH-TECH - Marketing research needs a boost in image to be of help to technology companies.
Sultan, Fareena
;
Barczak, Gloria
- In:
Marketing management : a quarterly business management …
8
(
1999
)
4
,
pp. 25-30
Persistent link: https://www.econbiz.de/10007244066
Saved in:
2
Use or Lose - Is your company employing information technology in new-product development?
Barczak, Gloria
;
Sultan, Fareena
- In:
Marketing management : a quarterly business management …
15
(
2006
)
2
,
pp. 30-37
Persistent link: https://www.econbiz.de/10007225334
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