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Approaches to new product forecasting

Kahn, Kenneth B. - In: The PDMA handbook of new product development, (pp. 362-377). 2005

Persistent link: https://www.econbiz.de/10003831496

Product planning essentials

Kahn, Kenneth B. - 2011 - 2nd ed

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The PDMA handbook of new product development

Kahn, Kenneth B. (ed.) - 2005 - 2. ed., completely rev. and updated

Persistent link: https://www.econbiz.de/10001902047

New product forecasting : an applied approach

Kahn, Kenneth B. - 2006

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Obtaining customer needs for product development

Griffin, Abbie - In: The PDMA handbook of new product development, (pp. 211-227). 2005

Persistent link: https://www.econbiz.de/10003831470

Marketing strategy selection, marketing metrics, and firm performance

Zahay, Debra; Griffin, Abbie - In: The journal of business & industrial marketing 25 (2010) 1/2, pp. 84-93

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New Product Forecasting : An Applied Approach

Kahn, Kenneth B. - 2014

Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world industry cases and examples. Part I covers the basic...

Persistent link: https://www.econbiz.de/10011834272

Product management

Bruce, Margaret; Daly, Lucy; Kahn, Kenneth B. - In: Handbook of global supply chain management, (pp. 135-147). 2007

Persistent link: https://www.econbiz.de/10003393883

The PDMA handbook of new product development

Kahn, Kenneth B. (contributor) - 2005 - 2. ed.

Persistent link: https://www.econbiz.de/10004490912