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In this paper, we engage with O'Brien's [O'Brien, F.A., 2004. Scenario planning - lessons for practice from teaching and learning. European Journal of Operational Research 152, 709-722] identification of both pitfalls in teaching scenario planning and proposed remedies for these. We consider...
Persistent link: https://www.econbiz.de/10005278068
In this paper we review and analyse scenario planning as an aid to anticipation of the future under conditions of low predictability. We examine how successful the method is in mitigating issues to do with inappropriate framing, cognitive and motivational bias, and inappropriate attributions of...
Persistent link: https://www.econbiz.de/10008521536
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The estimation of the costs of a product or project and the decisions based on these forecasts are subject to much uncertainty relating to factors like unknown future developments. This has been addressed repeatedly in research studies focusing on different aspects of uncertainty; unfortunately,...
Persistent link: https://www.econbiz.de/10010573976
<title>Abstract</title> In recent years, there has been a growing interest in a range of transport policy initiatives which are designed to influence people’s travel behaviour away from single‐occupancy car use and towards more benign and efficient options, through a combination of marketing, information,...
Persistent link: https://www.econbiz.de/10010973139
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In many organizations point estimates labelled as 'forecasts' are produced by human judgment rather than statistical methods. However, when these estimates are subject to asymmetric loss they are, in fact, decisions because they involve the selection of a value with the objective of minimizing...
Persistent link: https://www.econbiz.de/10005206039
Database Marketing has emerged as the technological means of achieving competitive advantage through the development and retention of customer relationships, but not all companies in the services sector have been successful in moving beyond operational benefits to strategic use. This article...
Persistent link: https://www.econbiz.de/10010620792
This paper aims to extend recent work on the term structure of interest rates by establishing, in the context of the medium term UK interbank market, forecasting models which make use of market spreads as error correction terms. These models are then used withi n a trading scenario to test the...
Persistent link: https://www.econbiz.de/10005634836
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