Purpose: This paper examines the challenges associated with rural women entrepreneurs in Oman. The study is based on women living in rural and highland areas who aim to move beyond their traditional roles in the family seeking avenues for growth and development. It identifies several problems...

Purpose: The purpose of this paper is to investigate various problems experienced by cottage-based women entrepreneurs to launch and develop their ventures in Oman and to focus on women going beyond their traditional family roles for various reasons to establish themselves in Omani society....