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How young is too young : marketing to the tween generation
Castleberry, Stephen Bryon; Merrier, Patricia A. - In: Journal of business case studies 4 (2008) 1, pp. 55-59
Persistent link: https://www.econbiz.de/10003766751
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Business marketing : connecting strategy, relationships, and learning
Dwyer, F. R.; Tanner, John F. - 2009 - 4. ed.
Persistent link: https://www.econbiz.de/10003571677
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Business marketing : connecting strategy, relationships, and learning
Dwyer, F. Robert; Tanner, John F. - 2006 - 3. ed.
Persistent link: https://www.econbiz.de/10001689787
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Business marketing : connecting strategy, relationships, and learning
Dwyer, F. Robert; Tanner, John F. - 2002 - 2nd ed
Persistent link: https://www.econbiz.de/10001590015
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Handbook of marketing
Weitz, Barton A. (ed.); Wensley, Robin (ed.) - 2006 - Paperback ed.
Persistent link: https://www.econbiz.de/10000322189
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Special issue on "marketing strategy"
Weitz, Barton A. (contributor) - In: International journal of research in marketing : IJRM ; … 9 (1992) 1, pp. 1-108
Persistent link: https://www.econbiz.de/10001121175
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Handbook of marketing
Weitz, Barton A. (contributor); Wensley, Robin (contributor) - 2002 - Online-Ausg.
The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change
Persistent link: https://www.econbiz.de/10013207899