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Product policy and management
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Marketing
50
Marketingmanagement
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9
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6
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Baker, Michael John
82
Baker, Michael J.
11
Hart, Susan J.
5
McTavish, Ronald
5
Parkinson, Stephen T.
3
Saren, Michael
3
Hart, Susan
2
MacTavish, Ronald
2
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2
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1
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1
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1
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Journal of customer behaviour
5
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3
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2
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2
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2
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2
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1
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ECONIS (ZBW)
55
USB Cologne (EcoSocSci)
41
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1
Product strategy and management
Baker, Michael J.
;
Baker, Michael John
;
Hart, Susan
-
2007
-
2nd ed.
Persistent link: https://www.econbiz.de/10003399076
Saved in:
2
Michael J. Baker : reflections on a career in marketing
Baker, Michael John
- In:
Journal of historical research in marketing
5
(
2013
)
2
,
pp. 223-230
Persistent link: https://www.econbiz.de/10009758435
Saved in:
3
Marketing strategy and management
Baker, Michael J.
;
Baker, Michael John
-
1985
Persistent link: https://www.econbiz.de/10000559830
Saved in:
4
The marketing book
Baker, Michael John
(
contributor
); …
-
2003
-
5th ed.
Persistent link: https://www.econbiz.de/10001679767
Saved in:
5
Marketing: an introductory text
Baker, Michael J.
;
Baker, Michael John
-
2006
-
7. ed.
Persistent link: https://www.econbiz.de/10002468453
Saved in:
6
The role of design in international competitiveness
Ughanwa, Davidson O.
-
1989
Persistent link: https://www.econbiz.de/10013487798
Saved in:
7
Linking marketing and technology strategies : December 3 - 5, 1989
McTavish, Ronald
(
contributor
)
-
1990
Persistent link: https://www.econbiz.de/10000844090
Saved in:
8
Segmenting industrial markets by buyer sophistication
Barnes, James G.
- In:
European journal of marketing : EJM
17
(
1983
)
6
,
pp. 16-33
Persistent link: https://www.econbiz.de/10001037588
Saved in:
9
Social marketing : an approach to third-world development
Duhaime, Carole P.
;
McTavish, Ronald
;
Ross, Christoper A.
-
2008
Persistent link: https://www.econbiz.de/10003718227
Saved in:
10
Global marketing : foreign entry, market development & strategy implementation
Czinkota, Michael R.
;
Ronkainen, Ilkka A.
;
Farrell, …
-
2009
-
1. Canadian ed.
Persistent link: https://www.econbiz.de/10003662469
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