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Understanding customer value
Gardial, Sarah F.; Woodruff, Robert B. - In: The management of strategy in the marketplace, (pp. 129-146). 2003
Persistent link: https://www.econbiz.de/10001824943
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Strategic alignment for sales organization transformation
LaForge, Raymond W.; Ingram, Thomas N.; Cravens, David W. - In: Strategic sales and strategic marketing, (pp. 11-31). 2011
Persistent link: https://www.econbiz.de/10008798060
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Horizontal alliances for relationship marketing
Cravens, David W.; Cravens, Karen S. - In: Handbook of relationship marketing, (pp. 431-456). 2000
Persistent link: https://www.econbiz.de/10001559330
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Strategic alignment for sales organization transformation
LaForge, Raymond W.; Ingram, Thomas N.; Cravens, David W. - In: Journal of strategic marketing 17 (2009) 3/4, pp. 199-219
Persistent link: https://www.econbiz.de/10003887630