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Marketingstrategie
Marketing
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Business start-up
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B-to-B-Marketing
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Market research
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Salespeople
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Theorie
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Cravens, David W.
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Piercy, Nigel
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USB Cologne (EcoSocSci)
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Strategic marketing
Cravens, David W.
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2000
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6. ed.
Persistent link: https://www.econbiz.de/10004586280
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Strategic marketing
Cravens, David W.
;
Piercy, Nigel
-
2003
-
7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004765075
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