Showing 1 - 10 of 12
Persistent link: https://www.econbiz.de/10004755189
Persistent link: https://www.econbiz.de/10004582956
Since the late 1960's there has been an increasingtendency to analyse marketing channels as social systemsrather than as economic systems. Despite this, therelationship between vertical integration and performancein marketing channels has continued to be analysedfrom an economic perspective. In...
Persistent link: https://www.econbiz.de/10009463065
The research described in this thesis is aimed atinitiating a factually-based knowledge of the sponsorshipof leisure pursuits as a promotional tool. Research todate has been scant leaving the subject largely in therealms of supposition.The finding of this research can be classified underthree...
Persistent link: https://www.econbiz.de/10009463139
Persistent link: https://www.econbiz.de/10004016153
Persistent link: https://www.econbiz.de/10001970192
Persistent link: https://www.econbiz.de/10006098499
Persistent link: https://www.econbiz.de/10008283461
Persistent link: https://www.econbiz.de/10007353492
Persistent link: https://www.econbiz.de/10008899006