Narrow search
Showing 1 - 10 of 28
Cover Image
Ernest Dichter and motivation research : new perspectives on the making of post-war consumer culture ; [papers and discussions at the First International Conference on Ernest Dicht...
Schwarzkopf, Stefan (ed.); Gries, Rainer (contributor);  … - 2010 - 1. publ.
"Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the...
Persistent link: https://www.econbiz.de/10008651345
Cover Image
Ernest Dichter : zum 100. Geburtstag des Vaters der Motivforschung
Führer, Christian - In: Handbuch der Marktforschung, (pp. 18-23). 2007
Persistent link: https://www.econbiz.de/10003536368
Cover Image
Das große Buch der Kaufmotive
Dichter, Ernest - 1981 - 1. Aufl.
Persistent link: https://www.econbiz.de/10000070009
Cover Image
Der nackte Manager : erfolgreiches Management ohne Systemzwang
Dichter, Ernest - 1975
Persistent link: https://www.econbiz.de/10000047529
Cover Image
Handbook of consumer motivations : the psychology of the world of objects
Dichter, Ernest - 1964
Persistent link: https://www.econbiz.de/10000608384
Cover Image
How values influence attitudes
Dichter, Ernest - In: Personal values and consumer psychology, (pp. 139-144). 1984
Persistent link: https://www.econbiz.de/10002065594
Cover Image
How world-of-mouth advertising works
Dichter, Ernest - In: Harvard business review : HBR 44 (1966) 6, pp. 147-166
Persistent link: https://www.econbiz.de/10002065598
Cover Image
Interpretative versus descriptive research
Dichter, Ernest - In: Research in marketing : an annual compilation of research 1 (1978), pp. 53-77
Persistent link: https://www.econbiz.de/10002065607
Cover Image
Kreativität im Marketing
Dichter, Ernest - In: Modernes Marketing, moderner Handel : Karl Christian …, (pp. 99-104). 1972
Persistent link: https://www.econbiz.de/10002065610
Cover Image
The man in the package
Dichter, Ernest - In: Marketing management and administrative action, (pp. 404-415). 1968
Persistent link: https://www.econbiz.de/10002065616