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MARKET SEGMENTATION. BY RONALD...
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Marktforschung
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Wind, Yoram
131
Massy, William F.
52
Frank, Ronald E.
44
Green, Paul E.
28
Mahajan, Vijay
12
Douglas, Susan P.
11
Sheth, Jagdish N.
10
Claycamp, Henry J.
8
Robinson, Patrick J.
7
Hopkins, David S. P.
6
Sharp, Byron
6
Greenberg, Marshall G.
5
Gunther, Robert E.
5
Boyd jr., Harper W.
4
Frank, Ronald Edward
4
Jain, Arun K.
4
Krieger, Abba M.
4
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4
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4
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3
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3
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3
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3
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2
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2
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2
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2
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2
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2
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8
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6
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Behavioral models for market analysis : foundations for marketing action
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The network challenge : strategy, profit, and risk in an interlinked world
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Bell Journal of Economics
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Business and society review : a quarterly forum on the role of business in a free society
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Consumer and industrial buying behavior
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Continuing to broaden the marketing concept : making the world a better place
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Control of 'error' in market research data
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Does marketing need reform? : fresh perspectives on the future
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Economics of Education Review
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Editor's series in marketing
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Effects of globalization on the firm
1
Evolution of innovation management : trends in an international context
1
Explorations in consumer behavior : a symposium held at the University of Texas, 18.-19.4.1966. Spons. by the Department of Marketing Administration, Graduate Scholl of Business, the University of Texas
1
Financial times handbook of management
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ECONIS (ZBW)
144
RePEc
25
USB Cologne (EcoSocSci)
25
OLC EcoSci
15
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1
Market segmentation
Frank, Ronald E.
;
Massy, William F.
;
Wind, Yoram
-
1972
Persistent link: https://www.econbiz.de/10000050370
Saved in:
2
Market Segmentation and the Effectiveness of a Brand's Price and Dealing Policies
Frank, Ronald E.
;
Massy, William F.
- In:
The Journal of Business
38
(
1964
),
pp. 186-186
Persistent link: https://www.econbiz.de/10005728153
Saved in:
3
Promotional decisions using mathematical models. Prepared under the dir. of Patrick J. Robinson. Contributing authors: James C. Becknell; Ronald E. Frank; Paul E. Green; Charles L....
Becknell, jr., James C.
;
Frank, Ronald E.
;
Green, Paul E.
; …
-
1967
Persistent link: https://www.econbiz.de/10000577907
Saved in:
4
An econometric approach to a marketing decision model
Frank, Ronald E.
;
Frank, Ronald Edward
;
Massy, William …
-
1971
Persistent link: https://www.econbiz.de/10000572082
Saved in:
5
On the use of marketing research in the emerging economies
Boyd jr., Harper W.
;
Frank, Ronald E.
;
Massy, William F.
- In:
Journal of marketing research : JMR
1
(
1964
)
4
,
pp. 20-23
Persistent link: https://www.econbiz.de/10002026851
Saved in:
6
On the use of marketing research in the emerging economics
Boyd jr., Harper W.
;
Frank, Ronald E.
;
Massy, William F.
- In:
World marketing : a multinational approach
,
(pp. 209-217)
.
1967
Persistent link: https://www.econbiz.de/10002026859
Saved in:
7
[Besprechung von:] Frank, Ronald E. and William F. Massy: An econometric approach to a marketing decision model. London, Cambridge 1971
Becwith, Neil E.
- In:
Journal of economic literature
11
(
1973
)
1
,
pp. 124-125
Persistent link: https://www.econbiz.de/10001888490
Saved in:
8
Short term price and dealing effects in selected market segments
Massy, William F.
;
Frank, Ronald E.
- In:
Journal of marketing research : JMR
2
(
1965
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10002429586
Saved in:
9
[Besprechung von:] Purchasing behavior and personal attributes. By William F. Massy, Ronald E. Frank, and Thomas M. Lodahl. Philadelphia 1968
Ferber, Robert
- In:
Journal of economic literature
7
(
1969
)
2
,
pp. 483-485
Persistent link: https://www.econbiz.de/10002162269
Saved in:
10
Bias in multiple discriminant analysis
Frank, Ronald E.
;
Massy, William F.
;
Morrison, Donald G.
- In:
Journal of marketing research : JMR
2
(
1965
)
3
,
pp. 250-258
Persistent link: https://www.econbiz.de/10002209555
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