//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing for the bank executi...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Dienstleistung
16
Service quality
13
USA
13
Vereinigte Staaten
13
Dienstleistungsqualität
12
United States
11
Marketing
9
Product quality
9
Produktqualität
9
Dienstleistungssektor
8
Einzelhandel
8
Beziehungsmarketing
7
Relationship marketing
7
Services
7
Dienstleistungsmarketing
6
Services marketing
6
Absatz
5
Bank
5
Gesundheitsversorgung
5
Health care
5
Krankenhaus
5
Kundendienst
5
Management
5
Qualität
5
Retail trade
5
Service industry
5
Consumer behaviour
4
Customer satisfaction
4
Gesundheitswesen
4
Health care system
4
Hospital
4
Konsumentenverhalten
4
Kundenzufriedenheit
4
Servicepolitik
4
Bankbetrieb
3
Betriebliches Gesundheitsmanagement
3
Corporate culture
3
Innovation
3
Innovation management
3
Innovationsmanagement
3
more ...
less ...
Online availability
All
Undetermined
22
Free
2
Type of publication
All
Article
125
Book / Working Paper
33
Type of publication (narrower categories)
All
Article in journal
31
Aufsatz in Zeitschrift
31
Aufsatz im Buch
9
Book section
9
Reprint
2
Thesis
2
Bibliographie
1
Interview
1
Konferenzschrift
1
Lehrbuch
1
Textbook
1
more ...
less ...
Language
All
Undetermined
86
English
62
German
10
Author
All
Berry, Leonard L.
158
Parasuraman, A.
33
Zeithaml, Valarie A.
28
Mirabito, Ann M.
10
Seiders, Kathleen
10
Seltman, Kent D.
7
Parasuraman, Ananthanarayanan
6
Shankar, Venkatesh
6
Dotzel, Thomas
4
Gresham, Larry G.
4
Parish, Janet Turner
4
Zeithaml, Valerie A.
4
Baun, William B.
3
Bendapudi, Neeli
3
Hensel, James S.
3
Thompson, Thomas William
3
Bennett, David R.
2
Brown, Carter W.
2
Carbone, Lewis P.
2
Davidson, Philip H.
2
George, William R.
2
Haeckel, Stephan H.
2
Lampo, Sandra S.
2
Meyer, Jeffrey
2
Wall, Eileen A.
2
Yadav, Manjit S.
2
Adcock, Gale
1
Aksoy, Lerzan
1
Attai, Deanna J.
1
Awdish, Rana
1
Bateson, John E. G.
1
Berwick, Donald M.
1
Bitner, Mary Jo
1
Bolton, Ruth N.
1
Bowen, David E.
1
Bowers, Michael Roy
1
Bridges, Cheryl H.
1
Brown, Stephen Walter
1
Burke, Marian C.
1
Cadwallader, Susan
1
more ...
less ...
Institution
All
American Marketing Association
2
Published in...
All
Business horizons
17
Journal of retailing
13
Business Horizons
12
Harvard business review : HBR
6
Journal of marketing
6
Marketing management : a quarterly business management publication of the American Marketing Association
6
MIT sloan management review
5
Marketing for the bank executive
5
Report / Marketing Science Institute
5
Harvard-Business-Manager : das Wissen der Besten
4
Journal of the Academy of Marketing Science
4
Sloan management review
4
Journal of service research : JSR
3
Organizational dynamics : a quarterly review of organizational behavior for professional managers
3
The Executive : an Academy of Management Publication
3
AMS review : official publication of the Academy of Marketing Science
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of service research
2
MSI reports : working paper series
2
MSU business topics
2
Bankers' magazine
1
Business strategy review
1
Corporate brand and corporate reputation
1
Dienstleistungsqualität : Konzepte - Methoden - Erfahrungen
1
Does marketing need reform? : fresh perspectives on the future
1
Handbook of relationship marketing
1
Harvard business review on managing health care
1
Harvard business review on retailing and merchandising
1
Interaktionen im Dienstleistungsbereich
1
Internal marketing : directions for management
1
Internes Marketing : Integration der Kunden- und Mitarbeiterorientierung ; Grundlagen - Implementierung - Praxisbeispiele
1
Journal of Service Management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Journal of public policy & marketing
1
Journal of service management
1
Leadership excellence : the magazine of leadership development, managerial effectiveness, and organizational productivity
1
Managing service quality : MSQ ; an international journal
1
Marketing und Verbraucherpolitik
1
Marketing-mix strategies - product strategy and promotion strategy
1
more ...
less ...
Source
All
ECONIS (ZBW)
76
OLC EcoSci
47
USB Cologne (EcoSocSci)
20
RePEc
12
BASE
2
Other ZBW resources
1
Showing
1
-
10
of
158
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Service innovation is urgent in healthcare
Berry, Leonard L.
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
1/2
,
pp. 78-92
Persistent link: https://www.econbiz.de/10012113572
Saved in:
2
Relationship marketing of services
Berry, Leonard L.
- In:
Handbook of relationship marketing
,
(pp. 149-170)
.
2000
Persistent link: https://www.econbiz.de/10001559313
Saved in:
3
The components of department store image : a theoretical and empirical analysis
Berry, Leonard L.
- In:
Journal of retailing
45
(
1969
)
1
,
pp. 3-20
Persistent link: https://www.econbiz.de/10001915282
Saved in:
4
Consumerism in the new society
Berry, Leonard L.
- In:
Marketing for the bank executive
,
(pp. 349-363)
.
1974
Persistent link: https://www.econbiz.de/10001915290
Saved in:
5
Guidelines for better bank advertising
Berry, Leonard L.
- In:
Bankers' magazine
160
(
1977
)
3
,
pp. 65-68
Persistent link: https://www.econbiz.de/10001915329
Saved in:
6
The low-income marketing system : an overview
Berry, Leonard L.
- In:
Journal of retailing
48
(
1972/73
)
2
,
pp. 44-63, 90
Persistent link: https://www.econbiz.de/10001915383
Saved in:
7
Marketing challenges in the age of the people
Berry, Leonard L.
- In:
MSU business topics
20
(
1972
)
1
,
pp. 7-13
Persistent link: https://www.econbiz.de/10001915390
Saved in:
8
One more time : what does the marketing concept really mean?
Berry, Leonard L.
- In:
Marketing for the bank executive
,
(pp. 9-40)
.
1974
Persistent link: https://www.econbiz.de/10001915400
Saved in:
9
The time-buying consumer
Berry, Leonard L.
- In:
Journal of retailing
55
(
1979
)
4
,
pp. 58-69
Persistent link: https://www.econbiz.de/10001915427
Saved in:
10
Why do some new bank products fail?
Berry, Leonard L.
- In:
Marketing for the bank executive
,
(pp. 185-195)
.
1974
Persistent link: https://www.econbiz.de/10001915436
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->