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~person:"G³nter, Bernd"
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Kunden-werben-Kunden-Kampagnen...
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G³nter, Bernd
Helm, Sabrina
63
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European journal of marketing : EJM
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Suppliers' willingness to end unprofitable customer relationships: An exploratory investigation in the German mechanical engineering sector
Helm, Sabrina
;
Rolfes, Ludger
;
G³nter, Bernd
- In:
European journal of marketing : EJM
40
(
2006
)
3-4
,
pp. 366-383
Persistent link: https://www.econbiz.de/10006075376
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