This paper relates normative expected-utility decision making to target-based decision making, and introduces a new quantity, the aspiration equivalent. We show that using the aspiration equivalent as a target provides a new method for choosing between lotteries that is consistent with...

This research proposes a normative approach in two infrastructural manufacturing decisions: quality and product development. Quality, as employed in the research, is defined as satisfying customer needs given a market segment. Product defects lead to customer dissatisfaction and have a negative...