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Advertising consumer culture in 1930s Shanghai : globalization and localization in yuefenpai
Zhao, Xin; Belk, Russell W. - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 45-56
Persistent link: https://www.econbiz.de/10003732317
Cover Image
Advertising Consumer Culture in 1930s Shanghai: Globalization and Localization in <i>Yuefenpai<-i>
Zhao, Xin; Belk, Russell - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 45-56
Persistent link: https://www.econbiz.de/10008124546