Die Zielgr��e "Beziehungserfolg" stellt bei der Analyse von B2B-Gesch�ftsbeziehungen seit langem eine erhebliche Rolle. In diesem Beitrag wird der Frage nachgegangen, welche Gr��en typischer Beziehungsmodelle sich ver�ndern, wenn die Transaktionen �ber eine...

Als ein entscheidender Faktor der Diffusion eines Produktes im Markt muss die Mundwerbung angesehen werden. Nicht umsonst werden große Anstrengungen unternommen, die als maßgeblich für die interpersonelle Kommunikation erkannten Meinungsführer zu identifizieren und in den Wertschöpfungs-...

Der Beitrag beschäftigt sich mit der Problematik, dass im Rahmen von Präferenzmessungen Ausprägungen einzelner Merkmale unsicher sein können. Die möglichen negativen Auswirkungen dieser Unsicherheit und Ansätze zu ihrer Beseitigung im Rahmen von Conjoint-Analysen werden in einem Beitrag...

Eliminating unacceptable attribute levels when measuring consumer preferences represents an important problem, both academically and managerially, since including unacceptable attribute levels in preference measurement may cause distorted parameter estimates and result in inaccurate estimation...

In this article we present an empirical study of the impact of international orientation on the performance of firms operating internationally. We discuss and compare three different concepts of international orientation. As international orientation has an important influence on contacts with...

In this paper, we address spin-off ventures from research centres. Based on an analysis of existing empirical studies on spin-offs we identify major groups of success factors. Empirical evidence shows a notable lack of studies which refer to the technology transfer process, especially the...

The definition of an attribute-set for preference measurement is still a unsolved problem since all common methods only concentrate on the attributes but are not applicable to reveal the relevant attribute-levels. We therefore propose a new method called "EVAS" (Evoked-set Based Attribute...

Due to increasing technological complexity of new product development, Contract R&D becomes more important. However, existence and efficiency of Contract R&D supply relations are endangered by specific mutual opportunism possibilities. We show how empirical contract research, a branch of...

Due to a lack of resources in new high-tech firms market access is quite diffcult. Furthermore, they do not have a reputation in the market for reliable products. Contractual arrangements with more established firms, such as licensing agreements, are one way for new firms to profit from...

The identification and analysis of moderator relationships regularly confronts the empirical research with statistical and methodical challenges. Which misinterpretations and false conclusions result from different methodical procedures for the identification of moderator effects shall be...