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Boom and Bust: Local strategy for big events is the result of a collective effort at the University of Alberta to better understand the dramatic ups and downs which too often characterize western Canadian communities. From the Canadian analysis stems this book, which can be helpful in any...
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This paper reviews the value of social networking and the impact it can have on small and large businesses. The paper also reviews the Social Networking Business Plan and the power of recommender networks. Examples are given of inbound and outbound marketing techniques. Social Networking is an...
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Imagine that you have reached the pinnacle of your career, and you are sitting in the driver’s seat of a multi-billion dollar enterprise. Business is good, sales are up, and the stock market responds to your company’s performance. In such circumstances, a chief executive officer (CEO) may...
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