The newest channels for communicating and selling to consumers are electronic. The Internet provides consumers and marketers with more opportunities than ever in achieving a greater interaction and individualization of services. Companies can send tailored messages that engage consumers by...

The purpose of the paper is to define and measure the customer engagement as a forming element of the relationship marketing theory. In the first part of the paper, the authors review the marketing literature regarding the concept of customer engagement and summarize the main models for...

The purpose of this article is to describe, theoretically, but also through several applications, the statistical methods or procedures through which the research results can be extended at the target population level. The target population represents the aggregate of all the elements, sharing...

The purpose of the paper is to propose a set of research perspectives for therelationship marketing theory. A comprehensive literature review is undertaken which entails threedifferent understandings of relationship marketing. First, relationship marketing is considered as amarketing strategy...

Consumer behavior is a fascinating but difficult subject to research. This statement is particularly relevant in the tourism field, where the decision to purchase by a consumer is of emotional significance. The consumption of tourism products is dependent on discretionary time and income. Thus,...

The purpose of this article is to describe, theoretically, but also through several applications, the statistical methods or procedures through which the research results can be extended at the target population level. The target population represents the aggregate of all the elements, sharing...

Before choosing a strategic alternative, a company must analyze or scan its marketing environment, undertake market segmentation, target own market segments and position itself within these market segments. Adopting a relationship marketing strategy, in general, and an attachment strategy, in...

The Internet links people from all around the world in their purpose to exchange and get relevant information. Thus, relevant information is the corner stone of a society in general and of a company in particular. The exchange process within the information era is been initiated and controlled...

The objective of this paper is to analyze the correlation between the index of Lisbon in 2010 and GDP per capita in 43 countries, in order to determine whether exist or not a direct and close correlation between the two indicators. The reason behind the initiation of this review is related to...