Narrow search
Showing 1 - 5 of 5
Cover Image
Consumerism in the new society
Berry, Leonard L. - In: Marketing for the bank executive, (pp. 349-363). 1974
Persistent link: https://www.econbiz.de/10001915290
Cover Image
One more time : what does the marketing concept really mean?
Berry, Leonard L. - In: Marketing for the bank executive, (pp. 9-40). 1974
Persistent link: https://www.econbiz.de/10001915400
Cover Image
Why do some new bank products fail?
Berry, Leonard L. - In: Marketing for the bank executive, (pp. 185-195). 1974
Persistent link: https://www.econbiz.de/10001915436
Cover Image
Public relations : opportunity in the new society
Berry, Leonard L.; Hensel, James S. - In: Marketing for the bank executive, (pp. 263-277). 1974
Persistent link: https://www.econbiz.de/10001915411
Cover Image
Systems selling of retail services
Haas, Robert W.; Berry, Leonard L. - In: Marketing for the bank executive, (pp. 196-206). 1974
Persistent link: https://www.econbiz.de/10002545594