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Relationship marketing of services
Berry, Leonard L. - In: Handbook of relationship marketing, (pp. 149-170). 2000
Persistent link: https://www.econbiz.de/10001559313
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The components of department store image : a theoretical and empirical analysis
Berry, Leonard L. - In: Journal of retailing 45 (1969) 1, pp. 3-20
Persistent link: https://www.econbiz.de/10001915282
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Consumerism in the new society
Berry, Leonard L. - In: Marketing for the bank executive, (pp. 349-363). 1974
Persistent link: https://www.econbiz.de/10001915290
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Guidelines for better bank advertising
Berry, Leonard L. - In: Bankers' magazine 160 (1977) 3, pp. 65-68
Persistent link: https://www.econbiz.de/10001915329
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The low-income marketing system : an overview
Berry, Leonard L. - In: Journal of retailing 48 (1972/73) 2, pp. 44-63, 90
Persistent link: https://www.econbiz.de/10001915383
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Marketing challenges in the age of the people
Berry, Leonard L. - In: MSU business topics 20 (1972) 1, pp. 7-13
Persistent link: https://www.econbiz.de/10001915390
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One more time : what does the marketing concept really mean?
Berry, Leonard L. - In: Marketing for the bank executive, (pp. 9-40). 1974
Persistent link: https://www.econbiz.de/10001915400
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The time-buying consumer
Berry, Leonard L. - In: Journal of retailing 55 (1979) 4, pp. 58-69
Persistent link: https://www.econbiz.de/10001915427
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Why do some new bank products fail?
Berry, Leonard L. - In: Marketing for the bank executive, (pp. 185-195). 1974
Persistent link: https://www.econbiz.de/10001915436
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Lessons from high-performance service organizations
Berry, Leonard L. - In: Industrial marketing management : the international … 40 (2011) 2, pp. 188-189
Persistent link: https://www.econbiz.de/10008934073