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This dissertation focuses on the discrepancy between consumers’ attitudes towardsprivacy and actual behavior. Although consumers increasingly protest against invasionsof privacy, they routinely disclose more information than their disclosure intent. Firmsmake sizeable investments in acquiring...
Persistent link: https://www.econbiz.de/10009465062
As economies are increasingly driven by services, the introduction of newservices to satisfy customers and improve firm value is becoming a critical issue formanagers. In my dissertation, I take a step in improving the understanding of serviceinnovations.In the first essay, I look at the...
Persistent link: https://www.econbiz.de/10009464858