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Calantone, Roger J.
Kaplinsky, Raphael
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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A cross-cultural benefit segmentation analysis to evaluate the traditional assimilation model
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
2
(
1985
)
3
,
pp. 207-217
Persistent link: https://www.econbiz.de/10001041181
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Measuring coalitions in the industrial buying center
Morris, Michael H.
- In:
Journal of the Academy of Marketing Science
13
(
1985
)
4
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pp. 18-39
Persistent link: https://www.econbiz.de/10001020348
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