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Multivariate analysis of differences in buyer decision time
Newman, Joseph W.; Staelin, Richard - In: Journal of marketing research : JMR 8 (1971) 2, pp. 192-198
Persistent link: https://www.econbiz.de/10002567529
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Prepurchase information seeking for new cars and major household appliances
Newman, Joseph W.; Staelin, Richard - In: Journal of marketing research : JMR 9 (1972) 3, pp. 249-257
Persistent link: https://www.econbiz.de/10002567533
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The effects of sampling variation on sales forecasts for new consumer products
Shoemaker, Robert; Staelin, Richard - In: Journal of marketing research : JMR 13 (1976) 2, pp. 138-143
Persistent link: https://www.econbiz.de/10002814956
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Relation of brand choice to purchase frequency
Shoemaker, Robert W.; Staelin, Richard; Kadane, Joseph B. - In: Journal of marketing research : JMR 14 (1977) 4, pp. 458-468
Persistent link: https://www.econbiz.de/10002814969
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Error in judgmental sales forecasts : theory and results
Staelin, Richard; Turner, Ronald E. - In: Journal of marketing research : JMR 10 (1973) 1, pp. 10-16
Persistent link: https://www.econbiz.de/10002856885
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The appeal of buying Black
Gensch, Dennis H.; Staelin, Richard - In: Journal of marketing research : JMR 9 (1972) 2, pp. 141-148
Persistent link: https://www.econbiz.de/10002228412
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Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model
Christen, Markus; Gupta, Sachin; Porter, John C.; … - In: Journal of marketing research : JMR 34 (1997) 3, pp. 322-334
Persistent link: https://www.econbiz.de/10006673520
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Pulling the Plug to Stop the New Product Drain
Boulding, William; Morgan, Ruskin; Staelin, Richard - In: Journal of marketing research : JMR 34 (1997) 1, pp. 164-176
Persistent link: https://www.econbiz.de/10006675248
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Rentals, Sales, and Buybacks: Managing Secondary Distribution Channels
Purohit, Devavrat; Staelin, Richard - In: Journal of marketing research : JMR 31 (1994) 3, pp. 325-338
Persistent link: https://www.econbiz.de/10006687045
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Mastering the Mix: Do Advertising, Promotion, and Sales Force Activities Lead to Differentiation?
Boulding, William; Lee, Eunkyu; Staelin, Richard - In: Journal of marketing research : JMR 31 (1994) 2, pp. 159-172
Persistent link: https://www.econbiz.de/10006687059