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Journal of marketing research : JMR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
Marketing Science
19
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Journal of Consumer Research
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing
5
Management Science
5
Psychometrika
3
Quantitative marketing and economics : QME
3
Journal of advertising research
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of the Academy of Marketing Science
2
Marketing Letters
2
Quantitative Marketing and Economics
2
Report / Marketing Science Institute
2
Simon Business School working paper
2
California management review
1
Faculty & research / Insead : working paper series
1
Journal of economic behavior & organization : JEBO
1
Journal of economic literature
1
Journal of marketing research
1
Operations research, Management science : OR MS ; the international literature digest
1
Pergamon policy studies on business
1
Productivity and efficiency in distribution systems
1
Report / Marketing Science Institute / Marketing Science Institute
1
Technology strategies
1
The History of Marketing Science
1
The history of marketing science
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The journal of product innovation management : an internat. publication of the Product Development & Management Association
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Multivariate analysis of differences in buyer decision time
Newman, Joseph W.
;
Staelin, Richard
- In:
Journal of marketing research : JMR
8
(
1971
)
2
,
pp. 192-198
Persistent link: https://www.econbiz.de/10002567529
Saved in:
2
Prepurchase information seeking for new cars and major household appliances
Newman, Joseph W.
;
Staelin, Richard
- In:
Journal of marketing research : JMR
9
(
1972
)
3
,
pp. 249-257
Persistent link: https://www.econbiz.de/10002567533
Saved in:
3
The effects of sampling variation on sales forecasts for new consumer products
Shoemaker, Robert
;
Staelin, Richard
- In:
Journal of marketing research : JMR
13
(
1976
)
2
,
pp. 138-143
Persistent link: https://www.econbiz.de/10002814956
Saved in:
4
Relation of brand choice to purchase frequency
Shoemaker, Robert W.
;
Staelin, Richard
;
Kadane, Joseph B.
- In:
Journal of marketing research : JMR
14
(
1977
)
4
,
pp. 458-468
Persistent link: https://www.econbiz.de/10002814969
Saved in:
5
Error in judgmental sales forecasts : theory and results
Staelin, Richard
;
Turner, Ronald E.
- In:
Journal of marketing research : JMR
10
(
1973
)
1
,
pp. 10-16
Persistent link: https://www.econbiz.de/10002856885
Saved in:
6
The appeal of buying Black
Gensch, Dennis H.
;
Staelin, Richard
- In:
Journal of marketing research : JMR
9
(
1972
)
2
,
pp. 141-148
Persistent link: https://www.econbiz.de/10002228412
Saved in:
7
Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model
Christen, Markus
;
Gupta, Sachin
;
Porter, John C.
; …
- In:
Journal of marketing research : JMR
34
(
1997
)
3
,
pp. 322-334
Persistent link: https://www.econbiz.de/10006673520
Saved in:
8
Pulling the Plug to Stop the New Product Drain
Boulding, William
;
Morgan, Ruskin
;
Staelin, Richard
- In:
Journal of marketing research : JMR
34
(
1997
)
1
,
pp. 164-176
Persistent link: https://www.econbiz.de/10006675248
Saved in:
9
Rentals, Sales, and Buybacks: Managing Secondary Distribution Channels
Purohit, Devavrat
;
Staelin, Richard
- In:
Journal of marketing research : JMR
31
(
1994
)
3
,
pp. 325-338
Persistent link: https://www.econbiz.de/10006687045
Saved in:
10
Mastering the Mix: Do Advertising, Promotion, and Sales Force Activities Lead to Differentiation?
Boulding, William
;
Lee, Eunkyu
;
Staelin, Richard
- In:
Journal of marketing research : JMR
31
(
1994
)
2
,
pp. 159-172
Persistent link: https://www.econbiz.de/10006687059
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