Awuh, Harrison Esam; Dekker, Marleen - In: Journal of Entrepreneurship in Emerging Economies 13 (2020) 5, pp. 1152-1172
Purpose: Building on the limitations of the efforts of aid agencies and non-governmental organisations to pull the poor out of poverty in low- and middle-income countries and declining opportunities for market expansion in high-income countries, microfranchising is being promoted as a pro-poor...