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The individual welfare functio...
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Ratchford, Brian T.
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Ratchford, Brian Thomas
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Shankar, Venkatesh
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International studies of the demand for energy : selected papers presented at a conference in the International Institute for Applied System Analysis 2361 Laxenburg, Austria
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Manpower planning and organization design : [proceedings of the NATO Conference on Manpower Planning and Organization Design held at Stresa, Italy, June 20-24, 1977]
1
Marketing in a digital world
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Marketing letters : a journal of research in marketing
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Organizing the new industrial economy
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The Bell journal of economics
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ECONIS (ZBW)
86
OLC EcoSci
31
RePEc
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1
The individual welfare function : a comment
Ratchford, Brian Thomas
- In:
Journal of economic psychology : research in economic …
6
(
1985
)
4
,
pp. 365-374
Persistent link: https://www.econbiz.de/10001008829
Saved in:
2
Consumer choice behavior : review and synthesis
Ratchford, Brian Thomas
-
1978
Persistent link: https://www.econbiz.de/10000717931
Saved in:
3
The impact of digital innovations on marketing and consumers
Ratchford, Brian Thomas
- In:
Marketing in a digital world
,
(pp. 35-61)
.
2019
Persistent link: https://www.econbiz.de/10012123415
Saved in:
4
Cost-benefit models for explaining consumer choice and information seeking behavior
Ratchford, Brian T.
- In:
Management science : journal of the Institute for …
28
(
1982
)
2
,
pp. 197-212
Persistent link: https://www.econbiz.de/10002687200
Saved in:
5
The value of information for selected appliances
Ratchford, Brian T.
- In:
Journal of marketing research : JMR
17
(
1980
)
1
,
pp. 14-25
Persistent link: https://www.econbiz.de/10002687222
Saved in:
6
Online pricing : review and directions for research
Ratchford, Brian Thomas
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
1
,
pp. 82-90
Persistent link: https://www.econbiz.de/10003833070
Saved in:
7
Productivity of marketing strategy
Ratchford, Brian Thomas
- In:
Handbook of marketing strategy
,
(pp. 440-456)
.
2012
Persistent link: https://www.econbiz.de/10009530837
Saved in:
8
Consumer search and pricing
Ratchford, Brian Thomas
- In:
Handbook of pricing research in marketing
,
(pp. 91-107)
.
2009
Persistent link: https://www.econbiz.de/10003819669
Saved in:
9
Consumer search behavior and its effect on markets
Ratchford, Brian Thomas
-
2008
Persistent link: https://www.econbiz.de/10003878107
Saved in:
10
Political advertising needs better regulation
Ratchford, Brian Thomas
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 61-74)
.
2020
Persistent link: https://www.econbiz.de/10012320442
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