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Everybody communicates on two levels, namely verbally and non-verbally. Verbal communication, or the spoken words we use, represent a very small portion (less than 10%) of our overall message. People can lie, misrepresent or mislead you with their words. Non-verbal language represents over 50%...
Visual vocabulary or visual language is a set of symbols used to describe a system or a process; it refers to all graphical representations that supplement a brand image, a logo, and build a brand identity that is bound to remain invariable even when the sign undergoes fundamental changes. The...
Our ideas must be conveyed in a strategic manner by catching the attention of the listeners. So, words become very important and their power is enhanced by their denotation and connotation. Denotation or the explicit meaning, the dictionary definition helps for a better understanding of words...
At the core of all our activities is the continuous striving to fulfill ourselves, to build and maintain a deeper satisfaction, consistent with our often unsaid wishes and hopes; there will always be a goal and this must represent an appropriate challenge. In everything we do as we are all...
When we speak about communication it is imperative to consider it as being cultural — it draws on ways we have learned to speak and give nonverbal messages. We do not always communicate the same way from day to day, since there are factors like context, individual personality, and mood...
This article presents the results of an experiment conducted on two distinct groups of students attending our ESP classes in the academic year 2009-2010. The first group was formed of second year students majoring in business and the second group first year students majoring in computer science....
Throughout one’s life time each individual is required to find solutions to different problems by carrying out new operations, by combining the data and knowledge available, or by joining together disparate pieces of information. The students’ creative potential must be formed through...
This paper analyses data collected across a panel of 1.000 representative Italian family units, gathered by means of electronic questionnaires. The contents of the surveyed data were in relation to individuals’ consumption and purchasing behaviour in regards to organic and conventional food...
Safety is costly, but lack of safety can be even more expensive. This contribution considers the various dimensions of “Economics of Safety”, ranging from safety at work to road safety, terrorism and crime. Economic science helps to understand the role of safety as a (public or private) good...