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Quick, simple and reliable : forced binary survey questions
Dolnicar, Sara; Grün, Bettina; Leisch, Friedrich - In: International journal of market research : JMRS ; the … 53 (2011) 2, pp. 231-252
Persistent link: https://www.econbiz.de/10009011274
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Using graphical statistics to better understand market segmentation solutions
Dolnicar, Sara; Leisch, Friedrich - In: International journal of market research : JMRS ; the … 56 (2014) 2, pp. 207-230
Persistent link: https://www.econbiz.de/10010347870
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Comparing association grids and "pick any" lists for measuring brand attributes
Rintoul, Duncan; Hajibaba, Homa; Dolnicar, Sara - In: International journal of market research : JMRS ; the … 58 (2016) 6, pp. 779-793
Persistent link: https://www.econbiz.de/10011645165
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Why the level-free forced-choice binary measure of brand benefit beliefs works so well
Rossiter, John R.; Dolnicar, Sara; Grün, Bettina - In: International journal of market research : JMRS ; the … 57 (2015) 2, pp. 239-256
Persistent link: https://www.econbiz.de/10011300244
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"Pick aby" measures contaminate brand image studies
Dolnicar, Sara; Rossiter, John R.; Grün, Bettina - In: International journal of market research : JMRS ; the … 54 (2012) 6, pp. 821-834
Persistent link: https://www.econbiz.de/10009688235
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Including Don't know answer options in brand image surveys imporves data quality
Dolnicar, Sara; Grün, Bettina - In: International journal of market research : JMRS ; the … 56 (2014) 1, pp. 33-50
Persistent link: https://www.econbiz.de/10010242934
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PC, phone or tablet? : use, preference and completion rates for web surveys
Brosnan, Kylie; Grün, Bettina; Dolnicar, Sara - In: International journal of market research : JMRS ; the … 59 (2017) 1, pp. 35-56
Persistent link: https://www.econbiz.de/10011697940