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Evaluation of structure and reproducibility of cluster solutions using the bootstrap
Dolnicar, Sara; Leisch, Friedrich - In: Marketing letters : a journal of research in marketing 21 (2010) 1, pp. 83-101
Persistent link: https://www.econbiz.de/10003956327
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Using segment level stability to select target segments in data-driven market segmentation studies
Dolnicar, Sara; Leisch, Friedrich - In: Marketing letters : a journal of research in marketing 28 (2017) 3, pp. 423-436
Persistent link: https://www.econbiz.de/10011730667
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Response style corrected market segmentation for ordinal data
Grün, Bettina; Dolnicar, Sara - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 729-741
Persistent link: https://www.econbiz.de/10011614555