Similar Search Results

Competition or collaboration? : the effect of non-profit brand image on volunteer recruitment strategy

Randle, Melanie; Leisch, Friedrich; Dolnicar, Sara - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 689-704

Persistent link: https://www.econbiz.de/10010197486

Why the level-free forced-choice binary measure of brand benefit beliefs works so well

Rossiter, John R.; Dolnicar, Sara; Grün, Bettina - In: International journal of market research : JMRS ; the … 57 (2015) 2, pp. 239-256

Persistent link: https://www.econbiz.de/10011300244

In a galaxy far, far away ... market yourself differently

Dolnicar, Sara; Grün, Bettina - In: Journal of travel research : a quarterly publication of … 56 (2017) 5, pp. 593-598

Persistent link: https://www.econbiz.de/10011687300

Self-congruity theory : to what extent does it hold in tourism?

Boksberger, Philipp; Dolnicar, Sara; Laesser, Christian; … - In: Journal of travel research : a quarterly publication of … 50 (2010/11) 4, pp. 454-464

Persistent link: https://www.econbiz.de/10009247526

"Pick aby" measures contaminate brand image studies

Dolnicar, Sara; Rossiter, John R.; Grün, Bettina - In: International journal of market research : JMRS ; the … 54 (2012) 6, pp. 821-834

Persistent link: https://www.econbiz.de/10009688235

The low stability of brand-attribute associations is a partly due to market research methodology

Dolnicar, Sara; Rossiter, John R. - In: International journal of research in marketing : IJRM ; … 25 (2008) 2, pp. 104-108

Persistent link: https://www.econbiz.de/10003735957