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Required sample sizes for data-driven market segmentation analyses in tourism

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Visiting friends or relatives?

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The role of market segmentation in strategic tourism marketing

Dolnicar, Sara - In: Strategic marketing in tourism services, (pp. 17-34). 2012

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Personality and motivation matter in touring holidays : a preliminary investigation into heterogeneity among touring travelers

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Harvesting the "business test trip" : converting business travelers to holidaymakers

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Validly measuring destination image in survey studies

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Key drivers of airline loyalty

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Self-congruity theory : to what extent does it hold in tourism?

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