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The role of market segmentation in strategic tourism marketing
Dolnicar, Sara - In: Strategic marketing in tourism services, (pp. 17-34). 2012
Persistent link: https://www.econbiz.de/10009581860
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Ensemble methods for cluster analysis
Hornik, Kurt; Leisch, Friedrich - In: Adaptive information systems and modelling in economics …, (pp. 261-268). 2005
Persistent link: https://www.econbiz.de/10003320106
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Open and extensible software for data analysis in management science
Hornik, Kurt; Leisch, Friedrich - In: Adaptive information systems and modelling in economics …, (pp. 269-276). 2005
Persistent link: https://www.econbiz.de/10003320249
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Managerial discretion and E-CRM performance
Coltman, Tim; Dolnicar, Sara - In: Emergent strategies for e-business processes, services, …, (pp. 30-46). 2009
Persistent link: https://www.econbiz.de/10003950304
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Methods in segmentation
Dolnicar, Sara; Grün, Bettina - In: Segmentation in social marketing : process, methods and …, (pp. 93-107). 2017
Persistent link: https://www.econbiz.de/10011557899
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Increasing civic engagement through market segmentation
Randle, Melanie; Dolnicar, Sara - In: Segmentation in social marketing : process, methods and …, (pp. 129-142). 2017
Persistent link: https://www.econbiz.de/10011557925